Help the Fresno Department of Transportation launch its FAX15 commuter program that allows for bus schedules to run every 15 minutes along selected corridors. The campaign which ran for two months included redesigned collateral pieces, OOH collateral, radio ads, digital ad creation, PR and event coordination, and media placement.
With a combined PR and public event effort we created a successful launch of the FAX15 program. Our media campaign with placement in OOH, Radio, and Digital ads netted the following totals:
Campaign impressions - 18,029,446
Campaign Value - $51,397
Gross Cost Billed - $26,270